Musings, Rants, & Raves

The coaching industry's obsession with 7-figure revenue has become indoctrination, not motivation—creating a shame-based system that warps business decisions and prioritizes hype over sustainability.

Why are the gurus still gate-keeping information, what people are actually paying for now, and how to protect your IP without selling fog.

“Scale” sounds like the dream—but in coaching, it usually means more clients, more revenue, and less of you. What does scale actually costs, the difference between craft and throughput businesses, and how to grow without abandoning what made you a coach in the first place.