Let’s defy the default. Welcome to a different way of building a business—where strategy is regulated by your nervous system, your brand is something you embody, and your marketing actually feels like you.
I help coaches, healers, and creative leaders create brands that are alive, congruent, and profitable—without contorting themselves into someone else’s template. My work blends somatics, nervous system regulation, breathwork, and generative trance with sharp brand strategy, positioning, and offer design.
The result: a business that fits your body, a message that lands, and an enrollment process you can trust. This isn’t “more hacks.” It’s the structure and spaciousness to build something true—and make money doing it.
You’ve built a good business by muscling through. You can do most things yourself—and you usually do. But the brand you’re wearing doesn’t feel like the one you’re living. It’s polished, not present. Loud in places, quiet where it matters. You’re posting, launching, delivering… and still sensing a gap between the work you do and the way it’s received.
Lone wolf, not by choice. Years of self-reliance made you capable—and a little isolated. You’ve outgrown templates, “proven” scripts, and the performative online act. You want language that’s clean and true, offers you can stand in, and a marketing rhythm your nervous system can actually hold.
We put your body back in the brand. We regulate first, decide second. We refine your positioning, belief statements, and offers so they fit your capacity—and your market. We replace scattered tactics with a simple cadence you can keep. Sales becomes consent-based invitation, not pressure.
Before → After (what this work feels like)
You commit and follow through—even when it’s uncomfortable.
You want direct feedback and you’ll iterate in public.
You want a clean plan, a regulated pace, and a room of peers who are actually building.
Depth, integrity, and results matter.
You choose resonance over noise.
Mindset is useful. But lasting change happens when your body is in the room. I combine somatic tools (breathwork, regulation, generative trance) with rigorous brand work (positioning, POV, offer architecture, messaging, simple systems). Sessions and containers are tailored on the spot to meet your capacity and your goals.
Brand-as-Body Model
Expect direct feedback, clean strategy, and compassionate accountability. I will challenge you—kindly and clearly. You’ll leave with language, decisions, and next steps you can actually implement.
An embodied business is strategy regulated by your nervous system. It’s not just “mindset” or aesthetics—it’s the felt alignment between who you are, the offers you make, and the way you operate day-to-day. When your body is in the room, your brand gets clearer, delivery tightens, sales feel clean, and growth becomes sustainable.
Why this matters now: most founders aren’t failing at ideas—they’re failing at capacity. They’re running “more” on a system built for “less,” borrowing scripts and sprinting past their own signals. Embodied business puts coherence before volume: regulate → decide → execute → integrate.
I spent 16+ years in brand, growth, and SEO—shaping narratives, driving demand, and building authority the classic way. It works in corporate. But when I began coaching founders and practitioners, I saw a pattern: the same playbooks that scale companies were burning out humans.
As a business coach, I helped clients triple their revenue… yet it felt off—like I was handing them corporate Kool-Aid in a cup labeled “freedom.” Congratulatory numbers, dysregulated bodies. More disembodied businesses.
As a business owner, I was perpetuating the corporate playbooks, I had a multi-six figure business, and yet I couldn't celebrate my wins. My successes were never enough, there was always another threshold, another goal, more, more, more.
That’s where embodied business began for me: bringing the body back into brand and operations so growth feels congruent, not performative. EASY DAY and EASY WAY were built to marry rigorous strategy with capacity—so your message, offers, and systems actually fit you.
