EASY WAY Mastermind

Tl;dr

E.A.S.Y. WAY is where coaches stop dabbling and start leading their business.
This is a six-month mastermind for coaches who are great at their craft—but ready to embody the role of business owner, marketer, and leader without abandoning their values or burning out. The result isn’t just more income—it’s a business you can actually hold.

You’ve probably got a lot of pieces already in place. You've taken the courses, followed the advice, posted the content, or maybe you've updated your I Help statement for the hundreth f*ing time… and still, it doesn’t feel like the whole thing works together in a way you can wrap you head around. Instead of running your business, it's running you. All while the internet is continuously handing you ten conflicting strategies that ignore the two things shaping everything: your capacity and your identity.

Because if your nervous system can’t hold the plan, you won’t implement it consistently. And if your identity hasn’t caught up to the level of leadership you’re being asked to embody, you might unconsciously keep shrinking, second-guessing, or relaunching instead of staying the course.

That’s why E.A.S.Y. WAY sits at the intersection of strategy, capacity, and identity. We build a clear business ecosystem and the internal stability to lead it—so your growth isn’t a sprint you survive, it’s something you can actually sustain.

Apply for the E.A.S.Y. WAY

For the long-haulers: read on

You’re not new to coaching—you’ve worked with real clients, created real transformation, and you can make things happen when you need to, which is exactly why this pattern can be so sneaky.

From the outside, it looks like you’re doing fine. From the inside, it can feel like you’re constantly managing your business the way an employee manages a workload: pushing through, powering up on demand, and squeezing your creativity into whatever time is left.

In the real world, over-functioning can look like being busy without feeling settled, being “clear on what to do” but unable to do it without immense pressure. Or perhaps it looks like having a good week, and instead of celebrating you immediately start thinking about the drop next week. You’re not lazy, and you’re not "bad at business."

What’s happening is simpler than that: your business has moved faster than your internal infrastructure, and nobody taught you how to build a nervous system—and an operating system—that can hold what you’re creating.

If you keep building this way, the cost isn’t always dramatic. Sometimes it’s subtle enough that you normalize it. Then one day you realize you’ve built a business that “works,” but requires constant effort to keep moving.

It can look like low-grade anxiety that never fully shuts off, even when you’re technically resting, or creativity that feels strained instead of alive, or fuzzy boundaries because you’ve convinced yourself that “growth” means availability. It can look like time feeling slippery—half your day disappearing before you realize it and wondering, "how is it already 3 o'clock? I haven't gotten anything done!"

And the real bottle neck? Capacity. You don't have an information problem—information is everywhere. But you might have a capacity problem, or an implementation problem. Perhaps you have an operational problem that’s been quietly accumulating while you're focused on serving clients.

THE INTERSECTION MOST CONTAINERS SEPARATE

Inside the E.A.S.Y. WAY, we work at the intersection of business strategy, nervous system capacity, identity, marketing, and brand. Not as separate modules, not as “do the strategy first and regulate later,” but as one integrated practice that shows up in how you create, sell, lead, and make decisions. Some of what we focus on:

Embodied Capacity

Regulation woven into planning, visibility, sales, and leadership—so your business stops running on adrenaline and starts running on steadiness.

Human Connection + Messaging

Human-first messaging and presence that builds credibility without urgency tactics, performance theater, or algorithm panic.

Offer + Positioning Refinement

We clean up what you’re selling and why it’s true, so the right people understand you quickly and you stop spending energy “convincing.”

Live Implementation

This isn’t “learn it and hope it lands later.” We do reps—copy, consults, decisions, boundaries, pricing—so the work becomes real in your business, not just real in your notes app.

Systems That Support You

Simple workflows (including AI where it genuinely helps) that reduce cognitive load and protect your energy, so consistency becomes normal instead of heroic.

Revenue Integrity

Clear money goals, clean enrollment, tracking and data that creates momentum—without manipulation, hustle cycles, or pretending the market is something it isn’t.

Imagine running a business where your nervous system is part of the conversation—not an afterthought, not a side project you “get to later,” but a real variable we account for as we plan, create, sell, and lead. If that’s true, you might stop needing so much pressure to act, because action stops being something you force and starts being something your system can actually hold.

You start creating a strategy that will actually work, rather than trying to force-fit your way into someone else's done-for-you system that was never going to work for you...and now you get to skip the part where you feel like you failed.

And through all of this you build resilience. You stop treating every slow period as a crisis, and you stop treating every good period as something you have to squeeze dry before it disappears.

People experience this work differently, because you’re not all starting from the same place. So instead of “you will get X,” think of this as the kind of shift that can happen when you build capacity, structure, and integrity at the same time.

Offer clarity you can actually say out loud

You get clearer on what you’re selling, who it’s for, and what problem it solves—then you practice saying it until it’s neutral in your body.

A marketing system—not just content

You build a clear marketing framework that outlines a sustainable visibility rhythm, a simple content ecosystem, an email cadence, and a warm outreach/referral loop—so marketing stops being “random posting” and becomes a system you can run.

Enrollment that moves from conversation → proposal → client

A lot of practitioners are great at coaching and shaky at enrollment. This is where we get practical: you start having actual discovery/conversion conversations, you learn how to lead them without performing, and you build a simple proposal + follow-up process that can convert into paying clients.

Systems that reduce admin and mental load

You implement workflows that reduce the endless email threads, the follow-up you keep forgetting, the manual onboarding/offboarding, and the “where is that document?” chaos. The goal isn’t being fancy—the goal is reducing the pressure so you have more energy for the most important part of your business—serving your clients.

Relationship to time that isn’t adversarial

This is bigger than productivity hacks. You build a rhythm your nervous system can actually hold, which means you stop living in the cycle of “plan perfectly → fall behind → self-beat up → start over.” Especially if you’re neurospicy, this is where everything gets easier: less shame, more structure, more consistency.

Consistency that doesn’t require pressure

As capacity increases, you may notice you stop ghosting your business when things get tough. You start showing up more steadily—because the business is structured and your nervous system isn’t constantly in threat response around visibility, money, or time.

Running a coaching business—for real

This can be a turning point for people who’ve been “kind of” running a business: you install the basics that make it real—clear offers, consistent marketing, enrollment pathways, simple tracking, client delivery that isn’t chaotic, and weekly priorities that make sense.

Less winging it. More stewardship.

And underlying all of it is the thing most people skip: resilience—the ability to stay the course long enough to collect real data, refine, and let something grow.

Apply for The e.a.s.y. way

Meet YOUR GUIDE

I grew up poor in Maine, the kind of place where you learn early how to make do, how to work, and how to keep going even when you don’t have a safety net. I moved to New York City at 20 with no money, no network, no clue—and yet, I started a business that same year with just a willingness to figure it out.

I built it while holding a full-time job that put me inside top-tier companies, working with some of the largest brands in the world, so I’ve lived on both sides of the aisle: the scrappy reality of building something from nothing, and the high-standard world of brand, leadership, and strategy when the stakes are real and the room is serious.

Over the last two decades, that’s turned into a truth I trust: most practitioners don’t need more inspiration, and they definitely don’t need another over-hype guy promising $50K months—they need an operating system for business that actually works in the real world, one that includes their nervous system instead of demanding they override it. That’s what I’m here for.

My work blends two worlds that are rarely held together in the same container: the depth of somatic, nervous system work, and nearly two decades of branding, marketing, and leadership experience across multi-billion dollar industries. What I’ve learned is simple: hype fades, but capacity builds.

Henri Emile Homepage About Section Image

This is a 6-month mastermind, but it’s not six months of “show up and talk about it.” There’s an arc, there’s a rhythm, and there’s a structure that keeps the work grounded in the real world—because the goal isn’t insight, it’s installation.

Live Coaching + Hot Seats

Weekly sessions where you get coached on the real levers: offer, messaging, enrollment, time, systems, leadership, identity, and your capacity.

Monthly Workshops (The Arc)

Each month has a theme and a set of installations that build on each other—stabilize, activate, integrate—so you’re not guessing what to focus on next.

Embodiment + Somatics

Monthly deep-embodiment practices and nervous-system work woven into business strategy.

Clinics + Stretches (Reps)

Embodiment clinics, challenges, and focused “stretches” that build consistency—visibility without performance, pricing neutrality, enrollment reps, time integrity, and more.

Portal + Programming

You’ll have a backend portal that holds the arc—workshop replays, guided programming, and the sequence we follow—so you’re supported between sessions.

Templates + Tools

Swipe files, workbooks, trackers, and templates that reduce cognitive load—so you’re building faster, cleaner, and with less friction.

Guest Speakers

Selective guest experts brought in to deepen specific edges—only when it serves the arc and the cohort, not as filler.

The 3 Phase Arc

PHASE 1:
Stabilize & Reorient

‍This is where we reclaim time integrity, establish safety and reorient how we move in our business. We keep the business moving from Day 1, but we do it from steadiness instead of pressure.

PHASE 2:
Activate & Strengthen

‍This is where your offers and enrollment get sharpened, and the room starts running more like a training ground—because now we’re building sales readiness and real-world enrollment skill.

PHASE 3:
Integrate & Expand

‍This is where we keep circulation going while you run an experiment or campaign, then simplify and plan forward so your growth doesn’t collapse after the container ends.

PRAISE

Hear what clients are saying.

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“I need you to understand your power—not just this program, you. Your energy, your leadership, the way you run this… it’s not small.

You’ve genuinely helped me move my business into motion and action in ways I’ve been trying to do since 2021. For years I felt like I was spinning my wheels in the garage—trying to step into what I knew I was meant to do, but not having the capacity.

And now I finally feel capable. I finally feel like I can hold it. That’s because of what you’ve built here and how you lead it.

This is such a gift—and it’s only going to get better. I really want you to see what you’ve created. It’s like… you discovered chocolate and you’re trying to explain it to people and they don’t get it yet. But this? This is it.”

—

Ruth Olivares

"Henri is incredible at meeting everyone where they are at in their business. He is able to share insight and address how that may look within my business versus someone else in the group. He gets the ups and downs of business, because he understand the ups and downs of human. He never pushes, always encourages, will "call you out" but for the sake of empowering you into the leader that you are."

—

Linda Cicero

CURATED BY DESIGN

APPLYING IS PART OF THE WORK

This is a curated mastermind. I’m not trying to make this “for everyone.” I’m trying to make it potent. I’m not looking for sameness—diversity matters here. I’m looking for energetic fit, and for contrast that strengthens the room instead of pulling it into performance, posturing, or chaos.

‍The process is simple: Apply → 90-minute coaching call → decision.

If you’re a direct invite or referral, you may skip the application.
Otherwise, you’ll submit an application so we’re not wasting either of our time.
Then we get on a 90-minute coaching call—a real coaching experience, not a sales script.

We’ll explore what’s alive in your business right now: what’s working, what’s heavy, where you’re stuck, what you’re trying to build, what your nervous system can actually hold, and what needs to be true for growth to be sustainable.

From that session, we decide how to proceed.

And to be very clear: you’re getting coached either way. No pressure. No expectation. That’s how I engage across every container I offer—service first.

Apply today

Can’t find what you’re looking for? Reach out to connect, I’m happy to answer any questions.

Is the 90-minute call a sales call?

No. It’s coaching. We’re going to work with what’s real—your business, your barriers, your vision—and from that, we’ll decide whether E.A.S.Y. is the right next step. If it’s not, you’ll still leave with clarity and movement.

Who is the E.A.S.Y. WAY for?

Practicing coaches, healers, and therapists who have real skill and some traction in their business, and who are ready to refine how they run and how they be their business so it becomes sustainable—emotionally, operationally, and financially.

Who is this not for?

If you want hype, urgency tactics, or someone to promise you outcomes they can’t ethically promise, this isn’t for you. Also, if you’re looking for a passive mastermind where you can “be inspired” without implementing, this container will feel confronting.

What if I’m overwhelmed already—will this add more?

Done well, this reduces overwhelm because we build capacity and simplify. You’ll take reps, but the goal isn’t to add more tasks—it’s to build a rhythm and structure that makes the business easier to run.

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I have ADD/ADHD will this work for me?

Often, yes—especially because we’re not trying to force you into someone else’s context. We build a relationship to time, structure, and execution that works with your context. I'm not an expert in ADD/ADHD, but I commit to learning, evolving, and meeting people where they are. I have had several people with ADHD thrive in my program, because I didn't try to fit them into a neurotypical context.

Embodied Aligned Strategy Your way

The E.A.S.Y. WAY MASTERMIND